Microsoft's Competitive Strategy as I see it
Ten years ago, when Internet was booming, Netscape came up with the Netscape Navigator, Microsoft (MSFT) did too. Subsequently, MSFT killed Netscape by bundling its Internet explorer with its Windows O/S Licenses. History speaks, "The Anti-Trust Lawsuit that lasted for 10 years", which obviously hasn't harmed MSFT a bit, except for the fall in share prices for that period, a penalty to pay and a small change in the way it sold licenses. The major losers were the MSFT employees under the stock option plan, which MSFT managed to somehow mitigate, but the ultimate losers were the customers who did not have another choice for the net explorer as MSFT had succeeded in killing its rival Netscape. MSFT has been involved in a lot of such antitrust lawsuits and has a special cell to take care of such things, under its corporate governance structure. Today, 2005, when google is the search king, MSFT has now its own search engine MSN. And fortunately for MSFT, it is supposed to la